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How a Web3 Gaming Company Achieved 3X Marketing ROI with Hemera

February 20, 2023|

In the rapidly growing GameFi industry, Discord and Twitter communities are crucial for business growth. Web3 gaming companies have been using bounty marketing campaigns to attract and engage new members. However, as communities expand, managing members becomes a challenge.

 

Background Story

A world-leading web3 gaming company faced this issue as it pursued its vision of creating the next-generation metaverse by offering immersive social gaming experiences. The company was struggling with problems such as the inability to collect and maintain useful contact information, a lack of centralized customer relationship management, unproductive marketing spend, and the inability to engage high-value customers meaningfully. To solve these challenges, the company turned to a CRM built for the web3 ecosystem.

Web2 CRMs do not sync with web3 communication platforms. Thus, this web3 gaming company needed a dedicated, custom-built web3 native CRM. After evaluating several solutions, the company chose Hemera, a company that specializes in CRMs designed for the web3 ecosystem. The company aimed to manage and grow its community more efficiently, boost user engagement, and consolidate customer relationship management in one place. Hemera's cutting-edge blockchain technology could achieve all of these objectives.

 

Hemera Solutions

Hemera provides a one-stop solution for collecting customer information and managing relationships. Hemera's CRM offers several benefits, such as:

  • Wallet-based intelligence: Importing wallet addresses from previous campaigns hosted on various platforms enables the company to gain a full picture of its community members, including their NFT asset holdings, blockchain sources, in-game activities, and more.
  • Engagement campaigns: Hemera's centralized console enables the company to launch token-based engagement campaigns like free mints, whitelists, airdrops, and giveaways, and track and report on their performance.
  • Loyalty programs: Hemera allows the company to segment its audience and build loyalty programs for high-value MVP gamers who engage most with communities or spend significant effort with other GameFi projects, awarding them NFT airdrops or physical merch to drive high conversion and retention.
  • Direct communication: Hemera integrates seamlessly with web3 communities like Discord and Telegram, enabling admins to send messages or email notifications directly through the platform.

 

 

 

End Results

After implementing Hemera's CRM, the web3 gaming company achieved several positive results, such as:

  • A centralized dashboard to monitor activities, nurture relationships, and uncover cross-platform opportunities
  • Thousands of new gamers joined the campaigns powered by Hemera
  • Conversion rates among real gamers increased by 2X
  • The company now spends more marketing budget towards high-value gamers, leading to a 3X increase in marketing ROI
  • Within a month, the company had a 20% increase in followers and a spike in user engagement

 

In conclusion, the web3 gaming company that was facing multiple challenges in managing and growing its community was able to streamline customer relationship management, improve user engagement, and increase marketing ROI. Hemera’s wallet-based intelligence, engagement campaigns, loyalty programs, and direct communication options were key in driving success.

If you're a web3 gaming company looking to achieve similar results, consider reaching out to business@w3w.ai for more information.